There are myriad wines marketed toward women. Whether via peppy monikers or pale-pink labeling, they beckon to female consumers from store endcaps and print ad pages. Sure, we understand that the packaging is intended to lure ladies from a very specific demographic — manufacturers have gotta sell their wares somehow — but how do the products actually taste? We called our best wine-loving girlfriends and did a blind test of six bottles marketed toward women. How did they stack up against each other? Our findings might surprise you...
Arbor Mist Strawberry White Zinfandel
- Tagline: "Up for Anything"
- Retail price: $4
- Tasting notes: "Celebratory!" "Fruity Champagne" "Sweet and light" "Peachy, fruity, sugary"
- Average rating : 7.3
- Percentage of testers who would absolutely drink this wine again: 67 percent*
*Our favorite!
Skinnygirl California Rosé
- Tagline: "Drink Like a Lady"
- Retail price: $15
- Tasting notes: "Smell was sort of icky" "Dry and very nice, actually!" "Like Communion wine, only less intense. Not the most pleasant." "Flat, yucky"
- Average rating : 4.8
- Percentage of testers who would absolutely drink this wine again: 33 percent
Happy Bitch Rosé
- Tagline: "Designed by women for women. This is your time baby! Choose Happy!"
- Retail price: $14
- Tasting notes: "It tastes like college!" "It tastes like nothing" "Extremely subtle. Light, though not necessarily refreshing."
- Average rating : 6.4
- Percentage of testers who would absolutely drink this wine again: 33 percent
Be. Flirty Pink Moscato
- Tagline: "The Mood is Yours"
- Retail price: $11
- Tasting notes: "Sweet, a bit cloying" "Yummy" "Fruity, lovely" "Flat fruity beer"
- Average rating : 5.9
- Percentage of testers who would absolutely drink this wine again: 50 percent
Barefoot Bubbly Pink Moscato
- Tagline: "Heart and Sole"
- Retail price: $8
- Tasting notes: "A less tart Cherry 7-Up, in a good way" "Tingly!" "The sparkle is fun" "Too sweet"
- Average rating : 6
- Percentage of testers who would absolutely drink this wine again: 50 percent
Tisdale Chocolate Red Wine
- Tagline: "'Tis a Rare Bargain"
- Retail price: $4
- Tasting notes: "It's like chocolate-covered cherries in a glass!" "Sweet chocolate — oh, God, ewww" "Not sure I'd have this with dinner" "I'm drinking a chocolate fountain!"
- Average rating : 4.5
- Percentage of testers who would absolutely drink this wine again: 33 percent
Our conclusion
Drink what you love, regardless of what the label looks like. But if you're searching for a girls' night crowd-pleaser that won't break the bank, toss a few bottles of Arbor Mist into your grocery store shopping cart and use the leftover cash for a really nice cheese plate. Or cupcakes. Or better yet: both. Then peel out of the parking lot in your eco-friendly sedan and turn the dial to Hot 97: The strains of Kanye West's latest album pulsate and fill the plush seats. You tap the volume button higher. Is the timing a coincidence? No. This, friends, is the good life. Treat yo'self.
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Tell us
Tell usDid we leave any must-try wines off our list? Let us know in the comments!